The Problem
Most early-stage teams know that comms matter — but they don’t know where to start.
Founders often ask:
- “Do I need PR right now?”
- “Should I hire an agency or do it in-house?”
- “What’s the difference between messaging, narrative, and positioning — and how do I get it right?”
Without clear answers, comms becomes reactive instead of strategic. And when the stakes are high — like during launches, fundraises, or crises — that’s when the gaps show.
What We Do
PRISMA helps founders take control of their narrative and build a comms strategy that grows with them.
Our practice areas include:
- Founder-Led Communications: Coaching execs to own the story and become the face of the brand.
- Messaging & Positioning: Defining what you stand for and why it matters — clearly and convincingly.
- Media Relations: Building strong press relationships and landing coverage in top-tier crypto and tech media.
- Crypto Narrative Development: Latching onto and contributing to the narratives driving the space.
- Crisis Comms: Preparing for high-pressure moments — before they happen.
Whether you’re preparing for a launch or establishing credibility in a noisy space, we make sure your story lands where it matters.
Get In Touch
PRISMA is here to help web3 founders and marketing executives cut through the noise, define their brand, and implement scalable marketing strategies.
From story to strategy to execution — all under one roof.